It’s not easy to get our company to use any consultants. Centrics far exceeded our expectations, and I hope that we might be able to use their services again.  We still have grand ambitions in our business!

I thought I knew a lot about our targeted market before we did the Centrics survey.  Centrics was able to take my knowledge, which they proved to be true through their research, and organize that data in a more clearly defined manner giving the data new clarity of purpose and creativity. Centrics assimilated the information, found the common threads and gave us some thoughtful marketing plans to move forward.

The work we’ve done with Centrics has had very favorable impressions from our home office in EU. In fact, the work has been a “dam breaker” for all of us. We’ll do more research with Centrics soon.

North American Manager
EU - Based Global Consumer Packaging Company

Yes, other firms do this type of market research, which I could have used.  But no other company knows the fiber based packaging industry as well as Centrics.

I have never met any group more enthusiastic about helping another company become successful. They’re passionate about our industry and bullish about our growth.  I’m looking forward to working on more projects with Centrics.

National Accounts Manager
Multi-plant Retail Corrugated Packaging company – USA and Canada

My company went out on a limb and invested in a new way of making a consumer package that we patented. OneSource as well as Centrics are there for us. They developed a variety of alternative raw material vendors to support the growth of this product as well as provided lead generation services from the MarketLink telemarketing group.

OneSource’s knowledge of the industry, as well as their willingness and ability to support a very new product start-up from scratch, is simply amazing.

Vice President of Sales and Business Development
Industrial and Consumer Packaging Sheet Plant – USA

What’s the difference between sales and marketing?

Sales Is building relationships, overcoming objections, going to the market, and making a match with a customer and a product or service through order creation and maintenance – repeatedly.

Marketing:

• Figures out and provides measurement for what products or services are suited to what customers, and then finds out how to deliver them at the highest possible price the customer or market is willing to pay.
  
• Marketing Research tools include third party primary research (direct from market contacts) and secondary research (from industry data).  Centrics must be objective with our clients’ market information to discover the common threads of information that give our clients lower risk actionable projects for growth.
  
• Without marketing, developing new business is like shooting in the dark with a shotgun. With marketing, it is like shooting a rifle with a laser scope.
  
• Most business-to-business companies have never used market research to aid their growth and viability.  Centrics provides these services at affordable prices for companies of all sizes and especially in the fiber based packaging industry.
  

Our focus is our clients’ successful growth.

John Barrett 
Partner - Centrics
President - Priority Metrics

How does a business use marketing research data to improve or grow?

• Provides market research that is actionable
  
• Discovers and defines our clients’ value proposition.
  
• Accurate measurement of our clients’ performance of their products and services with their customers (lost, present and prospective)
  
• Accurate market information equates to detailed customer satisfaction
  
• Discovery of salient areas that need improvement
  
• Skillful differentiation and “de-commoditizing” and our clients’ product offerings from “their” “market’s-eye”
  
• Indicates comparison to competition and market expectations
  
• Knowledge of what is driving business success
  

Centrics is committed to introducing these proven market research resources to the fiber based packaging industry. Priority Metrics, Centrics primary partner, has been successfully providing these services to a variety of industries since 1994.

Our clients are happy and we grow with their success.

Charlie Marshall
Partner - Centrics
Sr. Vice President – Priority Metrics

We are a multi-regional producer of paper, paperboard grades as well as converted packaging products. We had been working with a marketing research firm from Chicago for about six months to develop a market research and sales training project for our whole company, which we had not finalized. We approached Centrics and immediately realized that Centrics was the firm we needed to work with. They have an extraordinary knowledge of the paper, paperboard and packaging industries.

We realized we had spent six months training the Chicago firm about our industry. With Centrics, their experienced skill-set promptly came across and they were stretching our project goals to make sure we could reach a quick return on our project investment. The only downside was all that wasted time we spent with the other firm, who was referred to us by several major integrated companies.

Centrics has all of our future market research business. Centrics knows our industry and they have the experience and background, which gives us confidence in spending our valuable marketing and sales dollars for actionable growth.

Vice President of Sales and Marketing
Paper Division – Multiple Mills – North America